Emphasize  discipline over daring
This has to be the longest blog Bullish Thoughts has done in some weeks. One key lesson of this particular blog is DISCIPLINE. Bullish Thoughts is trying to apply it to self by making sure that the column is consistently run every fortnight at least.
Paul  My Foot!
Word  has it Paul the Octopus did predict Yakubu Aigbeni’s historic 2010 World Cup  miss. Only that he went on to have predicted Yakubu Aigbeni would be given a RED  CARD for the miss. No doubt many Nigerians wish the red card had been handed to  Yakubu. That’s new football. French referees no longer blow the whistle for  handballs after Thierry’s Ireland game misdemeanor.  So Fabiano decided to do rugby against Didier  Drogba’s Team.
Messi  can’t speak any English?
Well, maybe Cesc Fabregas won't be joining Barcelona after all. Too bad for him! Or good for him because he was gonna warm the bench like he did for Spain.
Without  him Barcelona will still be the best club in the world (or La Liga World at  least) and Arsenal, well, they'll remain where they belong: 3rd place in the  English Premier League.
Barcelona  was reportedly willing to give Lionel Messi to Arsenal but a language barrier  stopped it? That has to be the stupidest thing I've read in a while.  
Enough  about soccer save to say; “Does anyone know anything about the Major Soccer  League or New York Red Bulls?” 
To  outsmart the market, emphasize discipline over daring
Back  to equities which perhaps Bullish Thoughts knows better. In the beloved field of  equities literature Bullish Thoughts discovered that there are two things that  are the downfall of most investors: a lack of discipline, and  overconfidence.
Being  disciplined is fully 50% of the job of trading or investing. No matter how good  your system is, without the discipline needed to follow it you don't have much  of a chance for meeting your goals. It doesn’t matter how great a planner or  organiser you are, without discipline your plans will most likely fail to bear  fruit. Discipline involves self-control.
Unfortunately  a vast array of psychological research suggests that our ability to use  self-control to force our cognitive process to override our emotions is  limited.
Another  thing … we are hardwired to be confident because if we weren't we might never be  able to make a decision.
However,  we are often too confident in our own abilities. We suffer a great deal from  overconfidence. For example, we believe that our own selected lottery ticket has  a better chance of winning than someone else’s selected ticket even though all  of us know that the odds are the same for everyone. But when asked to give your  ticket up for someone else’s, the response is usually — “No  way!”
This fact has been tested over and over with the same conclusion: that we believe our own cognitive skills or our own luck is better than other people’s. In the investment world, the path to ruin is full of disasters caused by this sort of overconfidence.
So,  when you see a stock with huge upside it may be a good idea to remind yourself  to take care of the downside first, before thinking about the upside potential.  Just because a stock looks really undervalued as shown by a few numbers or by  who else is buying shares, doesn’t mean it’s going to turn out  well.
The ZSE board is littered with such stocks some of which have come off by more than 90% on a YTD basis. Just out of interest, on which table did your discipline or lack of it thereof land you?
| Top  Risers YTD |  | Top  Fallers YTD | ||||
| Counter | Price  (Usc) | ∆% | Counter | Price  (USc) | ∆% | |
| Chemco | 80 | +77.78 | Zeco | 0.1 | -90.00 | |
| Zpi | 0.55 | +37.50 | Redstar | 0.05 | -83.33 | |
| Zimplow | 3.20 | +28.00 | African  Sun | 2.80 | -76.67 | |
| M&R | 21.00 | +20.00 | Pioneer | 0.07 | -76.67 | |
| Tsl | 7.00 | +14.75 | Gulliver | 0.18 | -70.00 | |
Bullish  Thoughts is going to let you be the jury.
The  good news is that we continue to make brain cells pretty much throughout our  lives. Our brains aren’t fixed forever, we can rearrange the neurons. We aren’t  doomed — we can learn. Unfortunately, it isn’t easy!
The  role that emotions — such as hope and fear — play in trading  
The  average man or woman buys commodities because they hope they will go up, or  somebody advises them they will go up. This is the most dangerous thing to do.  Never trade on hope. Hope wrecks more people than anything else. Study the  market and determine the trend. Face the facts, and when you trade, trade on  facts, eliminate hope. 
Fear causes many losses. People sell out because they fear things are going lower, but they often wait until the decline has run its course and sell near the bottom. Often when they have been out of the market for some time, they get in because they fear it is going higher.
Never  make a trade on fear. 
You  will never succeed buying or selling when you hope the market is going up or  down. Hope  will ruin you because it is nothing more than wishful thinking and provides no  basis for action. Fear might save you if you act quickly when you see that you  are wrong. 
The  fear of the market is the beginning of wisdom. Only knowledge that you obtain by  deep study can help you succeed. The more you study past records the surer you  are to be able to detect the trend in the future. 
Love  to win or hate to lose? 
There’s  a big difference between loving to win and hating to lose, which has a lot to do  with one’s approach to risk. Someone who loves to win is willing to take a lot  of risks because the euphoria of winning outweighs the bad outcomes. If you hate  to lose, though, any bad outcome is not acceptable. To be a great investor, I  think you really have to hate to lose — Jon Jacobson. 
Overcoming  the Neanderthal 
Your  brain has not changed much from the time of the Neanderthal man who hunted wild  animals for food and ran from the beasts and neighbouring tribes that threatened  his survival. That “rat” brain is still within you — as powerful as it was  thousands of years ago. The history of panics and crashes in the financial  markets since the inception of trade reflects this ever-changing cycle of fear,  greed and hope. To master the art and science of trading requires  counterintuitive thinking and a good understanding of your own psychology. The  journey within is the most challenging of your trading career. Only when you can  recognise the emotions of fear, greed and hope that come up for you, and you are  able to resist them, can you begin to trade with authenticity and purpose. It  requires discipline and practice. 
Don’t  let anyone tell you it’s easy. It just plain isn’t. Simple? Yes. But not easy.  
How  judgments about company management character affect investment  success
Below  are some quotes that investment gurus know will influence and should influence  equities investment decisions.
          
·          Making  judgments about management is important to us and something I think value  managers tend to underweigh. You can analyse something statistically, but if you  expect to own it for 10 years, management is going to make thousands of  decisions you can’t predict and may never even know about, which collectively  make earnings compound at a rate more or less than they would have otherwise.  Those things can add up over time. — Boykin Curry
·          The  hardest thing is to find management that actually behaves in shareholders’  interest as opposed to their own interest. It’s not what they say, it’s what  they do. Take the company that says they are focused on EVA (economic value  added) … until they don’t hit their targets and then the board gives management  their bonuses anyway, saying “it wasn’t their fault, the economy was bad, why  should they get penalised for that?” So you’re looking for managements and  boards that actually act in shareholders’ interest, and there aren’t many. —  Bill Miller.
·          We  look first for intellectual honesty. It drives me crazy when you meet with  management and there are real issues and they act like they aren’t there. Also  important is a contrarian bent, a confidence to go against the prevailing trend.  — Jeffrey Ubben
·          One  red flag is when management sits down with us and right off asks, “What do you  think is wrong with our share price?” Any implicit or explicit focus on the  share price rather than the business is a bad sign. — Edward  Studzinski
·          How  management communicates about mistakes is very important. No one is mistake-free  — as investment managers, about 40% of the stocks we buy end up underperforming  the market — and I’d be concerned about any company where shareholder  communication doesn’t include a candid assessment of mistakes. — Bill Nygren
·          Character  is best judged in the proxy statement — what do they pay themselves and how? Is  their financial self-interest truly aligned with mine as a shareholder?
·          I  have absolutely no problem with the people running huge, complicated, global  businesses making a lot of money. The big problem we have now is that you’re  seeing a lot of superstar compensation for only minor- league performance. —  Thomas Gayner
While  they won’t always admit it, most investors hold a special place in their hearts  for successful and honest corporate managers. That’s primarily driven by the  significant role strong management plays in their investments’ increasing in  value. 
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